Life begins with a heartbeat. It’s the steady rhythm that signifies life, growth, and vitality. Just like the human heartbeat fuels our existence, every community has its own heartbeat—a unique pulse made up of its people, places, stories, and traditions. In Lawrence County, that heartbeat is strong, vibrant, and full of promise, and LCtoday is here to bring it to light.
At LCtoday, we believe in showcasing the best of what makes our county special. Through positive stories, engaging news, and actionable updates, we aim to celebrate the individuals and organizations driving our community forward. Whether it’s a new business opening its doors, a local event bringing people together, or a neighbor doing something extraordinary, LCtoday is your source for what’s happening—and why it matters.
We don’t just share news—we share connections. Our mission is to be a reflection of Lawrence County’s vibrant culture and a hub for information that uplifts and inspires. From family-friendly events and local job opportunities to the arts, education, and outdoor adventures, LCtoday is your guide to living fully and thriving in Lawrence County. We believe in highlighting the good things being done by the great folks who call this county home.
LCtoday exists to keep our community connected, informed, and inspired. We are proud to be “the heartbeat of Lawrence County”, amplifying the positivity that flows through our towns and neighborhoods. Together, we can celebrate the beauty of our home, foster pride in our roots, and build a stronger, more united community. After all, life is better when we move to the same rhythm—one heartbeat, one story, one connection at a time.

Meet the Team
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Kevin Cooper
FOUNDER & EDITOR-IN-CHIEF
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Andy Bradford
COMMUNITY COMMENTATOR
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Victoria Jackson
VISUAL MEDIA SPECIALIST
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Jayven Jones
VISUAL MEDIA SPECIALIST
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Cheneal Wimberley
WEATHER SPECIALIST
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Rachael Jeffreys
COMMUNITY CORRESPONDENT
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Kristi Robertson
COMMUNITY CORRESPONDENT
Bios
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Founder & Editor-in-Chief
Kevin is the founder and lead content creator of LCtoday, a digital platform focused on celebrating the people, places, and potential of Lawrence County, Alabama. A lifelong resident of Moulton, Kevin is passionate about telling the stories that connect and uplift the community he proudly calls home.
A 2014 graduate of Lawrence County High School, Kevin has built a career rooted in leadership and communication. He currently works at Jack’s as an Instructional Content Specialist, developing training videos and leadership plans for the company’s next generation of managers. This role follows six years of in-field experience, where he led restaurant teams and built strong, service-driven cultures.
Kevin is also a husband to Miranda and a proud father to two boys, Dallon and Dawson. Family and community are at the heart of everything he does, and those values guide both his personal and professional life.
Through LCtoday, Kevin remains committed to spotlighting the good in Lawrence County and fostering a deeper sense of pride, connection, and involvement among its residents.
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Community Commentator
Andy is a community commentator for LCtoday. A lifelong resident of the Hatton community and a 1980 graduate of Hatton High School, Andy holds a degree in Commerce and Business Administration from the University of Alabama, with a focus in Corporate Finance & Investment Management and a minor in Political Science. Andy began his career in insurance and finance, working with Liberty Mutual and the Federal Home Loan Bank Board, where he conducted institutional examinations and credit analysis across the Southeast.
Following a return to Alabama due to family needs, Andy pursued a career in education. He earned advanced degrees in Education and Educational Leadership from the University of North Alabama and went on to teach and coach for 30 years — including 24 years in Lawrence County schools. He has served as an announcer for county tournaments and special events and was an assistant coach for the 2011 state champion RA Hubbard Lady Chiefs.
Today, Andy serves as Vice President of the Lawrence County Education Retirees Association and sits on the Alabama Education Retirees Association’s Community Service Committee. He remains active in the Hatton community and is a member of Hatton Church of Christ.
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Visual Media Specialist
Victoria is a Visual Media Specialist for LCtoday. Through photography, design, and creative storytelling, she captures the heart of the community she proudly calls home.
A lifelong resident of Moulton and a graduate of Lawrence County High School, Victoria brings her small-town pride into every project. With a background in photography, instructional design, and graphic design, she is passionate about creating content that informs, inspires, and connects.
Victoria also works as a Student Success Coach at Northwest Shoals Community College, where she supports students on their academic journeys and helps them build the confidence and skills needed to thrive. Her work is rooted in empathy, encouragement, and a genuine desire to see others succeed.
Whether she’s coaching students, capturing moments, or designing with purpose, Victoria’s mission is the same — to uplift, empower, and create meaningful impact. Through Victoria Faith Creations and her community roles, she continues to share stories that matter and make a difference one creative step at a time.
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Visual Media Specialist
Jayven is a Visual Media Specialist for LCtoday, bringing over three years of experience in photography and videography to the team. A proud resident of Hillsboro and current student at East Lawrence High School, Jayven has turned his passion for media into purpose through his two growing businesses: JayvenPhotos, which focuses on portrait and event photography, and TrueSports Network, a platform dedicated to high school and community sports coverage.
Jayven is also active in the broadcast and production industry, serving as the broadcast and audio engineer at his local church, where he manages sound, livestreams, and multimedia production. His ability to tell stories through creative visuals and his strong technical skills make him a standout contributor to the LCtoday mission of highlighting the best of Lawrence County.
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Weather Specialist
Cheneal serves as the Weather Specialist for LCtoday, providing daily forecasts and severe weather updates. A 2018 graduate of Lawrence County High School, Cheneal is currently pursuing a degree in Atmospheric and Earth Systems Science at the University of Alabama in Huntsville, with minors in Geographic Information Systems (GIS) and Remote Sensing. He has served as a department ambassador at UAH and is an active member of the AMS/NWA Student Chapter.
Cheneal’s passion for weather began early, inspired by meteorologists like James Spann, Gary England, and Ryan Vaughan, as well as stations such as WBRC and WAAY-TV. Outside of forecasting, he enjoys cheering on the Alabama Crimson Tide and the Atlanta Braves.
You can catch Cheneal’s morning forecasts at 7 AM and during any major weather events. Follow him on Twitter/X: @dopplerneal.
Join our team!
We're always looking for passionate volunteers to help share the stories, news, and events that make Lawrence County shine.
If you’re interested in joining our team, send us a message and tell us why you’d be a great fit—we’d love to hear from you!